Intense Hold Defining Gel

What makes the Intense Hold Defining Gel so good for curls and coily hair?

The Intense Hold Defining Gel is designed to give curls and coily hair strong, long-lasting definition without stiffness or heaviness. Its powerful hold helps curls and coils keep their shape, reduce frizz, and stay defined for longer, making it especially effective for textures that need extra structure and control.
The formula combines strong curl-defining styling agents with moisture-supporting ingredients, helping curls clump and define while still feeling soft and flexible. Lightweight oils and conditioning ingredients help add shine and comfort, so curls don’t feel dry or crunchy.
Light, hydrolysed plant proteins help support curl strength and resilience, improving the look of definition and helping curls and coils maintain their shape throughout the day. The result is well-defined, frizz-controlled curls with lasting hold and a soft, touchable finish.

Does the Intense Hold Defining Gel deliver strong hold while keeping curls soft and frizz-free?

Yes - the Intense Hold Defining Gel is designed to deliver strong, long-lasting hold while keeping curls defined, smooth, and touchable. The formula helps hold curl shape and reduce frizz without leaving hair feeling stiff, sticky, or crunchy.
Its balanced blend of styling and conditioning ingredients supports curl definition while helping curls retain moisture and shine. The result is structured, long-lasting curls that still feel soft and flexible rather than rigid.

Is the Intense Hold Defining Gel suitable for all curl types - from waves to coils?

The Intense Hold Defining Gel is best suited to curly and coily hair that benefits from strong, long-lasting hold and enhanced definition. Its powerful yet lightweight formula helps curls and coils maintain shape, reduce frizz, and stay defined throughout the day.
Wavier textures can also use the gel, particularly when more hold is needed, but may prefer to apply a smaller amount to avoid over-definition. Because the gel delivers hold without heaviness, it can be adjusted based on hair density, texture, and styling preference.

Does the Intense Hold Defining Gel offer long-lasting definition even in humid or damp conditions?

Yes - the gel is designed to help curls maintain definition and control frizz, even in humid or damp conditions. Its strong-hold formula helps curls stay intact throughout the day, reducing the effects of moisture in the air that can cause frizz or loss of shape.
Conditioning ingredients and proteins help support curl structure, keeping curls looking defined, smooth, and resilient in changing environments.

Is the Intense Hold Defining Gel Curly Girl Method (CGM) friendly and free from harsh ingredients?

Yes — the Intense Hold Defining Gel is Curly Girl Method–friendly and formulated without sulfates, silicones, drying alcohols, mineral oils, paraffin, or parabens. It’s also 100% vegan, cruelty-free, and made in the UK.
The formula is designed to meet clean curl-care standards while still delivering the strong hold and definition many curl gels struggle to achieve.

Will the Intense Hold Defining Gel define curls without causing build-up or heaviness?

Yes - its lightweight formula is designed to hold curls while nourishing and protecting hair. It won’t weigh curls down or cause build-up, making it a reliable styling gel for regular use.

What ingredients in the Intense Hold Defining Gel support definition and curl health?

The Intense Hold Defining Gel uses a combination of strong curl-defining polymers and conditioning ingredients to support long-lasting definition while keeping curls healthy-looking. Styling agents help create structure and hold, allowing curls and coils to clump, define, and maintain their shape throughout the day.
Moisture-supporting ingredients help prevent dryness and stiffness, keeping curls feeling more comfortable and flexible despite the stronger hold. Linseed Oil helps add softness and shine, while plant-derived extracts support overall curl condition.
The formula also contains light, hydrolysed proteins derived from wheat, corn, and soy. These help support the hair’s structure and resilience, improving the look of curl definition without making hair feel brittle or overloaded.
Together, these ingredients help deliver strong, long-lasting curl definition with frizz control, while supporting softness, shine, and healthy-looking curls and coils.

Will it feel crunchy on my hair?

When first applied and left to dry, the Intense Hold Defining Gel may form a light cast as it sets curl shape. This is normal for a strong-hold gel and helps lock in definition and frizz control.
Once your hair is fully dry, simply scrunch out the crunch using your hands (or a small amount of oil if preferred). This breaks the cast and leaves curls soft, touchable, and well defined - without stiffness or stickiness.